UX Tales

For an internal UX event at Booking.com I designed a poster, logo and some stickers.

I used the concept of a campfire and people gathering around to tell each other tales to represent the knowledge sharing that was happening in these events.

The stickers represent merit badges which are handed out to boy scouts as an award and proof of knowledge about a certain topic.

I used dark colours in the background and matched them with bright ones as a contrast.

Poster
Illustration
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Badge storytelling
Badge copy
Badge brand
Badge UX-led development